I may specialise in video but everything I do is underpinned by my background in journalism, and I’ve never stopped writing. Here’s a quick overview of my training and experience – from copywriting and campaigns to red carpets and royal weddings.
I graduated with a First Class degree in BA (Hons) Multimedia Journalism from Bournemouth University in 2013.
I had been Features Editor of the student newspaper for two years and prioritised getting real-world experience throughout my studies, from securing interviews with Jeremy Vine and Nick Davies to undertaking work experience on the Features Desk at Bauer as well as local papers.
Pictured: with Alan Carr during Features work experience at More! Magazine (Bauer Media) in London, 2011.
I began freelance feature writing and copywriting right away, including a long-term project with the Cardiff School of Art and Design where I profiled 20+ designers and makers and updated the university’s prospectus.
Pictured: my first print freelance commission – a double-page spread on fond memories of simple family holidays for The Caravan Club Magazine, 2013.
After graduating, I joined Mumsnet’s Press and Communications team – handling incoming enquiries from journalists, drafting quotes for spokespeople and setting up media opportunities.
I also researched and distilled information from the forums to inform Mumsnet’s grass-roots campaigns, such as the Miscarriage Care Campaign.
Pictured: interviewing Nick Clegg for Mumsnet, 2014.
It was at Mumsnet that I was able to specialise in visual content; incredible guests were coming through the doors every week, and nobody else had the experience with kit to be able to create video content from their visits.
So, I started by taking photos and creating short videos with guests including Idris Elba, Clare Balding, The Hairy Bikers and Hillary Clinton (no pressure, right?!).
Pictured: post-filming with Hillary Clinton with the Mumsnet team, 2014.
I then became a full-time video producer at Mumsnet, and over the next four years would grow and head up the team.
I honed my interviewing skills at junkets – with talent including Will Smith, Helen Mirren, Justin Timberlake and Anna Kendrick – and on set, whether baking with Lorraine Pascale or talking motherhood with Holly Willoughby
My writing and SEO skills stayed fresh because I was responsible for promoting every piece of content we produced across multiple platforms.
Pictured: directing Holly Willoughby on set for Mumsnet, 2016.
It was important to me that my next role remained within a journalism setting, so I couldn’t have been happier joining team HELLO! in October of 2018 to establish their video department.
Shooting several times a week, I would most commonly be interviewing the talent from off-camera too, having researched the relevant site stats, questions and headlines beforehand.
Pictured: post-filming with Jamie Oliver for HELLO!, 2018.
It’s hard to pick favourites(!) but my most memorable interviews included:
- Pregnancy/birth announcements with Vogue and Spencer, Lydia Bright, Myleene Klass, and JB Gill.
- “At Home with” Strictly stars Shirley Ballas, and James and Ola Jordan
- Quick-fire questions with Stacey Solomon, and Binky Felstead
- Shadowing a Day in the Life of Kate Garraway
- Speaking to Royal Warrant Holders on location in their workshops
Pictured: post-filming and interviewing Myleene Klass and baby Apollo for HELLO!, 2019.
As you might imagine, I got TONNES of experience reporting from the red carpet at premieres and showbiz events – The Lion King, Toy Story 4, The British Fashion Awards, the GQ Awards and the Pride of Britain Awards to name a few.
Pictured: reporting from the Premiere of the Lion King for HELLO!, 2019.
I’ve always taken every opportunity to interview live on Facebook, securing exclusives from HELLO! favourites including Lisa Riley, Giovanna Fletcher, Lee Latchford-Evans, Cecelia Ahern, Gemma Atkinson, and Kimberley Walsh.
Pictured: interviewing Kimberley Walsh for HELLO!, 2019.
And who could forget the Royal Wedding? A 48-hour whirlwind of reporting live from Windsor with HELLO!. I was managing video production, from vox pops with the crowds to pre-arranged interviews with ceremony attendees, via regular catch ups with our royal correspondent. And not forgetting the responsibility of capturing THAT all-important procession shot.
Pictured: toasting a successful weekend of reporting live from the royal wedding of Prince Harry & Meghan Markle in Windsor.
In 2019, after almost two years of successful exclusives, growing the HELLO! video output and delivering the brand’s first major video partnerships, I left in 2019 to launch my own production company. Ever since, I have been thrilled to work with top-name brands, influencers and business owners to tell their stories in a beautiful way.
Pictured: during a visit to White City Studios in London.