Dunelm Spring/Summer 2022 launch | Behind the Scenes

Trips to Dunelm are a legitimate pastime for me (hello, interiors inspiration), so you can IMAGINE my delight when I received a new enquiry about capturing video at the upcoming event to launch the Spring/Summer collection. It’s a pinch-me moment for any small business owner when a dream client comes to you. 

The team told me they would be transforming a well-known event space in London to showcase several of their new collections – essentially inviting their guests to step into a real life mood board. Dreamy.

The brief? Capture what we call a “hero” video of the event, featuring not only the different aesthetic setups – with journalists and influencers getting a first-look at new releases – but also the thoughtful details which made the event a beautiful one; the dried flower workshop, which saw a constant stream of people creating their own unique bouquet to take home; the upcycling corner, where furniture was being transformed in real time; the free consultations from physio, Joy, who offered bespoke advice on pillow choices depending on your sleeping patterns; the home scent workshop presented by experts in the industry.

We also delivered a number of stills for use across the team’s intranet and social media. Here are some favourites!

Following the success of this first collaboration, Dunelm have rebooked for videography and photography coverage of three upcoming events in early 2022.

This project in numbers:
Deliverables: 1 hero video, 30+ stills
Crew: 2
Pre-production time (meetings): 2
Shooting time (hours): 12.
Editing time (days): up to 2
Amends before approval (rounds): 0
Total approx turnaround time from shoot to delivery (weeks): 1